Dr. Laura M. Arpan is the Theodore Clevenger Professor of Communication and Director of Doctoral Studies in the School of Communication at Florida State University. Dr. Arpan’s research examines risk perceptions, human motivation and responses to pro-environmental messages, interventions, and related technologies. Her projects focus on the effectiveness of promotional messages and outreach efforts designed to encourage sustainable behaviors such as energy conservation and efficiency. Recent work has examined Americans’ attitudes toward energy conservation and sustainability, factors enhancing the effectiveness of information campaign messages promoting energy-use-reduction and sustainability