Dr. Laura M. Arpan is the Theodore Clevenger Professor of Communication and Director of Doctoral Studies in the School of Communication at Florida State University. Dr. Arpan’s research examines risk perceptions, human motivation and responses to pro-environmental messages, interventions, and related technologies. Her projects focus on the effectiveness of promotional messages and outreach efforts designed to encourage sustainable behaviors such as energy conservation and efficiency. Recent work has examined Americans’ attitudes toward energy conservation and sustainability, factors enhancing the effectiveness of information campaign messages promoting energy-use-reduction and sustainability
Dr. Laura M. Arpan is the Theodore Clevenger Professor of Communication and Director of Doctoral Studies in the School of Communication at Florida State University. Dr. Arpan’s research examines risk perceptions, human motivation and responses to pro-environmental messages, interventions, and related technologies. Her projects focus on the effectiveness of promotional messages and outreach efforts designed to encourage sustainable behaviors such as energy conservation and efficiency. Recent work has examined Americans’ attitudes toward energy conservation and sustainability, factors enhancing the effectiveness of information campaign messages promoting energy-use-reduction and sustainability
Gerardo Zarazua de Rubens
Gerardo Zarazua de Rubens is a research and doctoral fellow at Center for Energy Technologies (CET) at Aarhus University in Denmark. He specialises on energy and transport systems, data analytics (machine learning), sustainability and business development. Currently, he is working with a grant that explores the social, technical and economic barriers for Electric Vehicles (EVs) and Vehicle-to-Grid (V2G) implementation in the Nordic region. Gerardo’s work has gathered attention from outlets such as BCC, the New York Times and Deutsche Welle, and policy makers.
Selected Publications
1. Zarazua de Rubens, Gerardo, L Noel, and BK Sovacool. (2018) “"Dismissive and deceptive car dealerships create barriers to electric vehicle adoption at the point of sale,” Nature Energy (link)
2. Noel, L., G. Zarazua de Rubens, and B. Sovacool. (2018). “Optimizing innovation, carbon and health in transport: Assessing socially optimal electric mobility and vehicle-to-grid (V2G) pathways in Denmark.” Energy, vol 153. Pages 628-637. (link)
3. Sovacool, B, Kester, J, Zarazua de Rubens, G & Noel, L 2018, 'Expert perceptions of low-carbon transitions: Investigating the challenges of electricity decarbonisation in the Nordic region' Energy, vol 148, pp. 1162-1172. DOI: 10.1016/j.energy.2018.01.151
4. Kester, J, Noel, L, Zarazua de Rubens G & Sovacool, B (2018), 'Promoting Vehicle to Grid (V2G) in the Nordic Region: Expert advice on policy mechanisms for accelerated diffusion' Energy Policy, vol 116, pp. 422-432. DOI: 10.1016/j.enpol.2018.02.024
5. Kester, J., L. Noel, G. Zarazua de Rubens, and B. Sovacool. (2018). “Reviewing the Policy Mechanisms for Accelerating Electric Mobility: A Qualitative Comparison from the Nordic Region.” Renewable & Sustainable Energy Reviews.​
Interesting Facts
Outside of research and work, Gerardo is an avid traveller and wants to be a professional athlete and photographer.