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Rachel Fu, Ph.D.

Dr. Rachel J.C. Fu has many years of experience in the tourism and hospitality business. Rachel is the Chair and Professor of the Department of Tourism, Hospitality, and Event Management (THEM) at the University of Florida, where she is also the Director of the Eric Friedheim Tourism Institute (EFTI). 

Recent Publications
  1. Zhang+ , Z., and R.J.C. Chen*. (2019). Assessing Airbnb Logistics in Cities: Geographic Information System and Convenience Theory. Sustainability, 11(9) 2462-2473. [SSCI] [Chen’s contributions: 50%] https://doi.org/10.3390/su11092462

  2. Zhang+ , Z., R.J.C. Chen*, and L. Han. (2019). Strategic Sustainable Development Through the Lenses of Tourists’ Preferences: A Geotagged Photo Approach. Journal of Sustainable Development, 12(3), 12-21. [Chen’s contributions: 40%]

  3. Benjamin, S., W. Knollenberg and R.J.C., Chen (2019). Making sure they have the time of their lives: Identifying co-creation opportunities at the Dirty Dancing Festival: Journal of Event Management Special Issue "Events in a Changing World", Volume 23, Numbers 4-5, pp. 613- 626. https://doi.org/10.3727/152599519X15506259855706 (Chen’s contributions: 10%).

  4. Zhang+ , Z., R.J.C. Chen*, and L. Han. (2019). Sustainable Development in Travel, Transportation, and Data Management: Implementations of Geographical Information Systems (GIS). Journal of Hospitality and Tourism. [Chen’s contributions: 40%]

  5. Chen, C.R. and R.J.C. Chen*. (2018). Using Two Government Food Waste Recognition Programs to Understand Current Reducing Food Loss and Waste Activities in the U.S. Sustainability, 10(8), 2760-2783; doi: 10.3390/su10082760 [SSCI] [Chen’s contributions: 45%] http://www.mdpi.com/2071-1050/10/8/2760

  6. Chen*, R.J.C, and Smith, A.D. (2018). Strategic Management in Tourism and Communities. Journal of Hospitality and Tourism, 16(1), 35-49. [Chen’s contributions: 60%]

  7. Zhang+ , Z., R.J.C. Chen*, L. Han, and L. Yang. (2017). Key Factors Affecting the Price of Airbnb Listing: A Geographically Weighted Approach. Sustainability, 9(9), 1635-1648. https://doi.org/10.3390/su9091635 [SSCI] [Chen’s contributions: 45%; Zhang’s co-advisor]. http://www.mdpi.com/2071-1050/9/9/1635

  8. Yoon+ , D.H. and R.J.C. Chen* (2017). A Green Shadow: The Influence of Hotel Customers’ Environmental Concern, Knowledge, and Education Level on Green Marketing Skepticism and Behavioral Intentions. Tourism Analysis, 22(3), 281-293. [Chen’s contributions: 45%; Yoon’s advisor; Tourism Analysis is ranked as the top #7 in the tourism field in the world]

  9. Poisson+ , D.K. and Chen*, R.J.C. (2017). Operating Sustainable Meal Plans and Food Places: Factors Influencing College Students’ Dining Choices and Preferences. Journal of Hospitality and Tourism. 15(1), 19-30. [Chen’s contributions: 65%].

  10. Chen*, R.J.C. (2016). What can Rural Communities do to be Sustained? Sustainability, 8(9), 930-941. https://doi.org/10.3390/su8090930 [SSCI] http://www.mdpi.com/2071- 1050/8/9/930

Biography

Rachel was the founding Director (2010-2018) of the Center for Sustainable Business and Development (CSBD) that provided a mechanism for building an interdisciplinary research program that combines business and sustainability science at the  University of Tennessee in Knoxville (UTK), where she was also a Professor in Retail, Hospitality, and Tourism Management. Rachel was named as TnHTA Educator of the Year (Stars of the Industry Awards) for her excellence in research and development of workforce for the industry and was honored at 2019 Tennessee Governor’s Conference on Hospitality and Tourism. She was the Chair elect/Chair/Past Chair (2017-2019) of UTK’s Undergraduate Council and was the Chair (2018-2020) of UTK Chancellor’s Commission for Women. She was also an active member and leader in the community. She was a member of the Board of Directors (2018-2020) for Visit Knoxville and a District Chair (2019 & 2020) of the Boy Scouts of America for the East Tennessee Council.

Rachel was promoted to full professor in 2012 and has served as the graduate program director for 5 years (2005-2010) at the University of Tennessee in Knoxville (UTK). She was appointed as a visiting professor at Yale University during 2009-2010.  

In the past decade, through serving as guest editor, associate editor, editorial board member (for 14 leading and well respected international journals), reviewer (for 9 leading international journals), and chair/reviewer (for 4 major international associations), Rachel has provided leadership in academic and professional organizations.

Rachel has published more than 176 papers, including refereed journal articles (53), refereed conference papers (71), a magazine article (1), newsletters (10), technical reports (37), and book chapters (4). 

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